The perfume and make-up arm of UK based cosmetics company LUSH is to cease trading at the end of the year. The B Never website issued a statement this week saying that "The company has not gone bust or bankrupt and there are no administrators involved, we are simply unable to make a profit. Lush will be absorbing the business in order to retain the assets."¹ This has come as sad news to the industry as B Never are a unique brand who source ethical ingredients for their products.
On a personal note I will be very sad to see the brand go, I own Breath of God and Ladyboy (I will be posting reviews later on this week) and was looking forward to exploring the other perfumes the brand has to offer.
At the moment it seems uncertain as to which perfumes will continue to be sold through the LUSH stores, I hope most of them will but we will have to stay tuned. If you are a fan of any of their fragrances I would recommend stocking up just in case a favourite of yours is discontinued.
¹Source: www.bnevertoobusytobebeautiful.co.uk
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